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trust in business

This One Thing Will Improve Every Part of Your Business

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What if I could sell you a magic formula for improving every part of your business from employee morale to marketing results and customer service? Would your ears perk up…

effective testimonials

How to Get Testimonials That Don’t Suck

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We all know (or should know) that getting and displaying testimonials is a huge part of marketing these days.  The problem with most testimonials is that they are too vague…

yahoo reviews yelp reviews

How Yahoo! Just Made Life Harder for Businesses

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In case you don’t know, Yahoo! has dropped the review function on Yahoo! Local pages in favor of integration with Yelp. I say that kinda sucks. For one, I don’t…

content marketing

How to Get Them to Listen

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Wait a gosh darn minute.  I thought you said today’s consumers don’t want to listen to us.  What gives? Okay, okay, you got me.  You’re right, but there’s more to…

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